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USA (United States of America) - Freeway & American Icons - Air France

Roger Excoffon

11

DISPLAYING: 11" x 14" Giclée Art Print

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ROGER EXCOFFON (1910-1983))
He was a French typeface and graphic designer.)
Excoffon was born in Marseille, studied law at the University of Aix-en-Provence, and after, moved to Paris to apprentice in a print shop. In 1947 he formed his own advertising agency and concurrently became design director of a small foundry in Marseille called Fonderie Olive. Later he co-founded the prestigious Studio U+O (a reference to Urbi et Orbi).)
Excoffon's best known faces are Mistral and Antique Olive, the latter which he designed in the period 1962-1966. Air France was one of Excoffon's largest and most prestigious clients. The airline used a customized variant of Antique Olive in its wordmark and livery until 2009, when a new logo was initiated.
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